Get all your news in one place.
100's of premium titles.
One app.
Start reading
TechRadar
TechRadar
Rowan Davies

'It ultimately made people realize that music was worth paying for': Spotify's Sten Garmark on how the streaming giant created an entirely new business model, and its mission to convince users that 'there was something better than free'

An image of Sten Garmark of Spotify next to the Spotify logo .

Over the past couple of decades we’ve witnessed a whirlwind of cultural changes in the music industry, but also major changes in terms of how we find and listen to music. And there’s arguably one entity that has contributed to these shifts more than any other: Spotify — which was founded 20 years ago today (April 23). Feel old yet? I sure do.

For many music lovers out there, myself included, Spotify was their introduction to music streaming, and over the last 20 years it’s climbed to the top of the ladder, amassing over 750 million users and cementing its position as one of the best music streaming services — and in the eyes of many, the daddy of them all.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.