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Sports Illustrated
Sports Illustrated
Sport
Karl Rasmussen

It Took Less Than a Quarter for NFL Fans to Be Sick of AI Ads During Super Bowl LX

Super Bowl commercials are a beloved tradition of the NFL’s championship game each year, but football fans weren’t too pleased with an early theme in the ads on the broadcast throughout the first quarter.

It didn’t take too long for folks watching at home to notice the abundance of artificial intelligence ads that were played early on in the game. Throughout the first quarter, it felt as if every commercial break featured some kind of advertisement for AI.

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