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The Guardian - US
The Guardian - US
Sport
Thomas Hauser

‘It took a lot of money’: the Saudi boxing juggernaut comes to Times Square

Teófimo López and Arnold Barboza met in the first of Friday night’s three most prominent bouts.
Teófimo López and Arnold Barboza met in the first of Friday night’s three most prominent bouts. Photograph: Geoffrey Knott/Matchroom Boxing

On 2 May, Turki al-Sheikh (chairman of the Saudi Arabian General Entertainment Authority and the architect of his country’s Riyadh Season boxing program) planted a flag in Times Square with a fight card styled “FATAL FURY: City of the Wolves”.

Fatal Fury is a combat video game. The Times Square event was presented by SNK Corporation (the game’s developer) and The Ring (now owned by Al-Sheikh) with Golden Boy (Oscar De La Hoya’s promotional company) as the lead promoter. Given the dangers inherent in boxing, “Fatal Fury” is a questionable name for a fight card. But SNK underwrote much of the cost of the promotion and was its primary sponsor.

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