I'm putting it out there—Arkive fragrances have totally changed the way I view hair perfume. What once felt like an overindulgent step in my beauty routine, has now become a more affordable alternative to the best perfumes. Although I’d describe myself as a hardened fragrance obsessive, intent on discovering as many new and niche scents as possible, I must admit, this was an area I felt I could skip: they were unnecessary, often overly sweet in scent and didn’t contain any of the elevated and expensive fragrance notes I’ve come to love in a perfume. So, when I found out celebrity hairstylist Adam Reed was expanding his line, Arkive Headcare, into fragrance, I’ll admit I was a little skeptical. But, wow, how wrong could I be?!
Launched just last month, the range consists of four fragrances designed to be applied to both the hair and body. What sets them apart from other hair perfumes, however, is their elevated composition: these are fragrances that smell luxurious enough to be worn everyday yet are also packed with nourishing baobab oil to keep your hair looking its best too. “We were deeply involved in the ingredient-building process, focusing on performance and quality,” Adam told me. “It’s about creating products that are not only luxurious but also effective, nourishing and protective for your hair.”
