Samsung is one of the world’s leading manufacturers of semi-conductors – the microscopic bits of technology that exist on almost everything aspect of modern life but are so small we hardly know they are there. For a recent campaign, Micro Miracles, which won the much coveted Brand Impact Awards Best of Show: Campaign award, ManvsMachine showcased these incredible pieces of technology by using the same techniques Samsung use to make the semiconductors to create a short film. The result is a groundbreaking spot that tells the story of technological progress through a series of nanoscopic dioramas, capturing incredible detail at one-60th of the width of a human hair.
To find out more about the project, I caught up with Mike Sharpe, executive creative director of ManvsMachine, and Damon van Drimmelen, ManvsMachine’s design lead. For more in this series, where we go behind the scenes on creative projects, see our How we Made page.
