Everyone – so it seems – is currently ‘out East.’ But where exactly is ‘East,’ and what does it actually look like? Just outside of New York City, these small, idyllic coastal towns become full-blown second cities every summer – dotted with luxury brand pop-ups from Armani, $150 chicken tender plates, and, ironically, gridlock worthy of Midtown.
But the East Coast is more than its seasonal coastal scene. We love it because of the Nancy Meyers aesthetic – that all-American, salty-aired New England aesthetic, immortalized in her movies and otherwise known as 'Eastcoastal.'
