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The Guardian - UK
The Guardian - UK
Lifestyle
Donna Ferguson

‘It’s very commercialised’: the rise of the anti-Valentine’s Day movement

The Royal Vauxhall Tavern in London is hosting a anti-Valentine’s Day ball.
The Royal Vauxhall Tavern in London is hosting an anti-Valentine’s Day ball. Photograph: FD Photo

One card reads “Happy unimaginative consumerist entirely arbitrary manipulative shallow interpretation of romance day”, “Meh” – emblazoned on a pink heart – is the message on another, while an animal charity offers the opportunity to have your ex’s name printed on the bottom of a litter tray.

An anti-Valentine’s Day movement is sweeping across the country, and suddenly there are all sorts of ways to mark 14 February that don’t involve hearts or flowers.

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