In a recent interview, Fujifilm announced that it will focus on targeting sports and wildlife photography with its medium format GFX system.
If you had told me this time last year that the GFX system would be capable of becoming a prolific wildlife and sports camera I would have had a hard time believing you. Although exceptional in image quality, medium format cameras are on the slower side. Fast-forward to the present day, after the release of the Fujifilm GFX 100 II, it doesn't seem like such a wild theory, and it appears to be Fujifilm's main area of focus for one of the best medium format systems.
