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The Guardian - UK
The Guardian - UK
Politics

It’s time for Labour to ditch the doublespeak

Keir Starmer and Rachel Reeves at the Labour conference in Liverpool in September last year
The Labour party leader, Keir Starmer, and shadow chancellor, Rachel Reeves. ‘With whom exactly are politicians communicating when using language so far removed from what the rest of us use every day?’ Photograph: Christopher Furlong/Getty Images

Nesrine Malik is spot-on (The creep of corpspeak: why have Starmer and Sunak’s promises become ‘priorities’?, 4 June). Corporatist language is designed to bleed political rhetoric of all meaning, serving a corporate culture impregnable to changes of government. In the case of the Tories, “corpspeak” is morphing into “corpse speak”, as the decaying carcass of the party is devoured by National Conservative vultures, opening the door to outright populist control after the expected election defeat.

An incoming Labour government will inherit a broken economy and ravaged public services. Failure to have distinguished itself from the Tories risks early rejection in favour of a charismatic demagogue. Labour needs to replace vacuous corpspeak with clear guiding principles and a coherent programme, backed by recognisable and meaningful slogans with which the public can identify, in order to command long-term support. Leaving clarification of key policies to the election will be too late.
Dr Anthony Isaacs
London

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