It's been a few years since the so-called 'fashion beach club' phenomenon hit some of Europe's most sought-after destinations, but rather than fading fast, the trend, which sees the panoramic rooftops, terraces, and sandy beaches of coveted hotels decked out in couture, is only gaining more prominence.
Confirming once again that resort-core isn't going anywhere, summer 2025 boasts its fair share of design-driven, fashion beach club activations at some of the world's best hotels, whether on the Campanian island of Capri, on the Balearic Ibiza, on the Riviera of Athens, or in the Hollywood-ready Saint-Tropez. The ultimate summer getaway for die-hard fashionistas and decor obsessives, these hotspots have got it all, from nostalgically furnished seaside eateries and trendy striped sunbeds to immersive concept stores that help you take the vacation feel home.
