Americans are gonna need a bigger boat—or savings account. The high cost of living and recession fears that plagued 2023 have left many households socking away more money under their mattress in preparation next bout of economic turmoil.
Half (48%) of Americans have been saving more of their income in the last six months to have a “safety net for the future,” per Ipsos’ latest Consumer Tracker. It’s part of a small, steady trend toward budgeting, slightly down from the 50% who said the same in February but slightly up from the 46% who said the same last September. Nearly just as many (45%) said that they are saving to “treat themselves” later on.
