The co-founder of Castore has outlined why the sportwear brand is doubling down on its expansion plans despite the current economic challenges.
Tom Beahon said that he has always believed that if you have a "very strong core brand and value proposition to your community and customers you can be successful no matter what the external challenges are".
He added that it is "so important for any entrepreneur not to talk yourself into being negative" and that Castore aimed to thrive by doing the opposite to its main rivals.
