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The Independent UK
The Independent UK
Katie Rosseinsky

‘It’s really Orwellian’: Has Dubai’s social media crackdown killed the influencer dream for good?

It was the influencer capital of the world, a photogenic playground for the young, glamorous and wealthy. But as Iranian missiles fall on Dubai, the largest and most ostentatiously luxe city in the United Arab Emirates, the facade seems about to crack.

The city once touted as one of the safest places in the world is no longer a peaceful haven. And the UAE government has rushed to try and control the narrative, prompting a huge crackdown on anyone sharing photos of missile attacks and their aftermath. Instead, content creators have been posting uncannily similar photos and videos full of praise, parroting buzzwords about the city’s strong, stable leaders.

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