‘It’s okay to poo at work’: Australian health department praised for tackling taboo with humorous campaign

Queensland Health’s ‘It’s okay to poo at work’ campaign has generated more than 22,000 likes on Instagram within a week. Photograph: Queensland Health

An Australian health department has been praised for breaking a taboo with a novel health campaign telling people: “It’s okay to poo at work.”

Health and marketing experts are hailing as “world-leading” the social media campaign released this month by the Queensland health department for normalising a healthy human behaviour.