If you’re struggling to psych yourself up to exercise or wondering how to get motivated to workout, you aren’t the only one. Last year, one YouGov poll commissioned by World Cancer Research Fund revealed that lacking motivation is the top reason UK adults aren't more physically active. 38% of all participants admitted that they struggle with motivation. Which brings us onto the question - what actually is motivation?
When I think about motivation – not as an assemblage of biological and psychological processes, but in a more abstract sort of way – I imagine a pair of adidas Sambas. The trainers, named the hottest shoe of 2023 by fashion experts, were crowned one of the most in-demand designs of the year by JD Sports, selling out so frequently they became near impossible to purchase. When pairs were back in stock, fashion influencers would flock to broadcast affiliate links urging their audience to "run, don’t walk’".
