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TechRadar
Mark Wilson

It's official: the iPhone Pro Max is now the world's most popular smartphone

Apple Canalys Samsung
Three iPhone 15 Pro and 15 Pro Max phones on an orange background.

If you're a fan of iPhones with massive 6.7-inch screens, you're definitely not alone –and some new stats for 2023 show that Apple iPhone Pro models have topped global annual shipments for the first time. 

According to market analysts Canalys, the iPhone 14 Pro Max was the biggest-selling smartphone worldwide during 2023, closely followed by the iPhone 15 Pro Max. As the firm states, this reflects "the market's premium shift" and also the continued dominance of the iPhone, which took seven of the top 10 spots.

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