Activision has faced backlash for using AI in promos for its new Guitar Hero, Crash Bandicoot, and Call of Duty mobile games. It comes after fans slammed the game publisher's recent confession, admitting it used AI in its new Call of Duty assets. While suspicions had been circulating for months, it's disappointing to see Activision fully embracing lazy AI imagery with no sign of stopping, despite strong flack from fans.
While there are ways to use AI properly for productivity and enhanced creativity, Activision's sloppy usage demonstrates the less desirable side of the technology. In an industry that's increasingly snubbing the unique talents of creatives, arguably it's hard to see Activision's AI use as anything other than lazy corner-cutting.
