- Gen Z’s career plan to go to college, land a white-collar job, and achieve financial security has been dashed. After just a few years in the corporate world, they’re already fed up with the nine-to-five lifestyle, with a majority of young professionals finding traditional gigs “soul-sucking.” They can take a page from the playbook of millennial and Gen X leaders helming Too Good to Go, Sweet Loren’s, Hella Cocktail Co., and Wellhub who also left corporate America.
Gen Z are watching their career plans go up in flames as entry-level jobs are being snubbed by AI, and white-collar salaries aren’t keeping pace with inflation. So they’re ditching their nine-to-fives to become their own bosses—and they aren’t the only ones.
