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Evening Standard
Evening Standard
Lifestyle
Joe Bromley

'It's not innovation, it’s erasure': Top models speak out as AI threatens to reshape fashion

London’s top modelling agencies saw it coming.

Four years ago, Simon Chambers, the owner of Storm Model Management — the agency that launched the careers of Kate Moss and Cara Delevingne — and director of the British Fashion Model Agents Association (BFMA), began an investigation into how artificial intelligence might alter the face of fashion and threaten one of the world’s most envied occupations — the job of a model.

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