While a strong majority of modern movies tend to fizzle out at the box office following hyped opening weekends, James Cameron's Avatar series finds success in the long game. There is, of course, initial excitement generated when the titles first arrive, but the way the titles become some of the biggest hits of all time is because they keep bringing audiences in week after week. It worked for Avatar, it worked for Avatar: The Way Of Water, and we're now seeing it happen for Avatar: Fire And Ash.
The science-fiction blockbuster had a few films to compete with in its second Friday-to-Sunday run in theaters, including Tom Gormican's Anaconda arriving and Josh Safdie's Marty Supreme going from limited release to wide release, but Cameron's latest work managed to crush them all with a stellar weekend-to-weekend drop in ticket sales from its debut. Check out the full Top 10 below and join me after for analysis.
