“I just wanted to create a space that my inner child like would have loved seeing growing up,” Kelly-Jade Nicholls tells me. “A space where on every wall, every item you look at has characters that look like us.”
It is a dreary autumn day in south London the day I meet Nicholls. Between dodging puddles and splashes from passing cars on Norwood High Street, I can’t help but notice how many of the businesses on the street are disused or have shut up shop, seemingly permanently.