On a sunny afternoon in lively Chamonix village, the folks at the ReBIRD stall are busily working behind their sewing machines, mending Gore-Tex gear that’s been well-loved in the mountains. A man named Mathieu, from Lyons, presents a waterproof jacket that’s seen better days – the zipper is broken and there’s a slash across the chest that he says is from the edges of his skis, or maybe his ice axe, he can’t remember. He hands the jacket over to a gear pro who will revive it so it can go back in his closet for more adventures, then disappears into the throng to watch the bouldering comp.
“Arc’teryx is truly leaning into the circular economy, and embedding circularity into the heart of what we do. We’ve always been known for creating durable, long-lasting products, but through the ReBIRD platform, we’re making it easier than ever for our guests to keep their gear in play,” says Dominique Showers, Vice President of ReBIRD.
