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MusicRadar
MusicRadar
Entertainment
Andy Price

“It’s always hard to try to find the right innovation sweet spot, because you can do things that are too far ahead of the market”: ROLI CEO Roland Lamb on Airwave, setting music free and the challenges of innovating in today's industry

Roland Lamb of ROLI discusses Airwave.

Since 2009, ROLI has become something of a byword MPE-based innovation, with uniquely designed instruments such as the La La Land-starring Seaboard offering more dimensions of control to musicians, and acclaim from the likes of Hans Zimmer, Grimes and - ROLI's former Chief Creative Officer - Pharrell Williams. Despite its status as one of the industry’s most celebrated boundary-pushers, the company has faced no shortage of challenges, namely its filing for administration in 2021, forcing a re-brand as Luminary, before a switch back to the original monicker.

As far as its CEO, the inventor and entrepreneur Roland Lamb, is concerned, ROLI is now a firmly re-established company. In his view, ROLI continues to drive a forward-facing path as a beacon for ‘freeing the music’ within people.

ROLI’s recently announced Airwave underlines this philosophy, positioning itself as a revolutionary way of both learning and interacting with music. Harnessing a series of 3D cameras, the device can map the position of the hands , granting further dimensions of expression and intuition.

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