
Kirsty Vance is associate director of interior design at experience design agency I-AM. Her role sees her working across hospitality, food and drink and retail banking on projects with brands including Hedinn Bar & Kitchen in Iceland, KFC and Sides Restaurant.
I caught up with her recently to find out why there is no such thing as a typical day in her role, how she overcomes the demon that is imposter syndrome and why elements such as sound play an important role in a brand experience.