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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

"It’s all about matching the energy of a brand": A day in the life of interior designer Kirsty Vance

Experiential brand design.

Kirsty Vance is associate director of interior design at experience design agency I-AM. Her role sees her working across hospitality, food and drink and retail banking on projects with brands including Hedinn Bar & Kitchen in Iceland, KFC and Sides Restaurant.

I caught up with her recently to find out why there is no such thing as a typical day in her role, how she overcomes the demon that is imposter syndrome and why elements such as sound play an important role in a brand experience. 

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