My induction into the world of “stealth wealth shelves” began while I was house-hunting last winter. It was the 43rd place we’d viewed, and over-budget – but I was grabbed by the photos on Zoopla: the pink pendant light, terracotta-tiled kitchen and, most intriguingly, a shelf of carefully spaced out artful ceramics and strangely shaped vases. Up close, this shelf resembled an installation. Yet I had the strange feeling I’d seen it all before.
This past year, fashion has been dominated by a look known as “stealth wealth”. These clothes don’t use branding in the traditional way – flashy logos, say, or monograms. Instead, they rely on insider knowledge, an “if you know, you know” fabric or colour, to hint at their value. See the navy Loro Piana caps on Succession, the cream polo neck jumper by The Row worn by Gwyneth Paltrow at her trial of the century, or Coleen Rooney’s beige Dior trench on the cover of Vogue. Now the stealth wealth look is coming for your home.
