Thought you’d never be able to own a Leica? Well, not anymore! What was once the preserve of only the most deep-pocketed photographers is coming to the masses. Well… sort of.
Let's be real, Leica’s SL cameras or the M Series rangefinders you might have drooled over on social media are not getting any more affordable. But the brand’s canny partnerships are bringing Leica expertise in lens manufacture and color science to a whole new audience. Leica has a slice of the action-camera pie thanks to a collaboration with Insta360 (the Ace Pro 2), as well as moving into phones with a very well-received series of collaborations with phone maker Xiaomi, starting with 2022’s Xiaomi 12S Series. This partnership continues today, with the latest Xiaomi 15 Ultra sporting a quartet of Leica co-engineered cameras on the rear.
