“It might not be commercial, but it’s important that the art be preserved”: The attitude that built Decca’s offshoot Deram into one of the labels that pioneered prog

Deram artists The Moody Blues.

When starched-shirt British jazz and classical label Decca decided to ‘get hip,’ they started their offshoot, Deram, and opened the doors to psychedelia and prog rock, launching some of the biggest and best-loved acts in our world – and some minnows that slipped the net. New anthology Psych! British Prog, Rock, Folk & Blues 1966-73 documents the scene, while David Hitchcock, Pye Hastings, Davy O’List and more cast their minds back to those wonder years.

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