Shoe Zone has been accused of 'offensive and regressive gender stereotyping' with the way it depicts footwear for boys and girls.
Campaigners have criticised the retailer over its size guide featured on its website. The girls' guide shows the feet of a young girl standing inside some high heels, while the boys' one shows three little boys playing on some grass.
It talks about how buying shoes for growing girls can be 'quite difficult', whereas for boys - who like 'playing football, climbing trees and getting up to mischief' - 'it's important he has the right pair of shoes for his adventures'.
