With software platforms racing to roll out AI features, Notion—the all-in-one productivity and workplace platform that gained a global cult following during the COVID pandemic—is betting that restraint will be a more successful design strategy.
“You can’t have every new tool screaming at you,” Randy Hunt, Notion’s head of design, told Fortune on the sidelines of the SuperAI summit in Singapore. He points to Notion’s AI summarization tool, revealed in a pop-up toolbar when users highlight a chunk of text, as an example of the app’s more understated approach. “There are other ways to drive awareness or adoption that aren’t about making all the features immediately present.”
