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Windows Central
Windows Central
Technology
Adam Hales

"It has become difficult to articulate why you should pick an Xbox console": Xbox says exclusives are about more than just selling games

Xbox logo on a red background.

Not long ago, we discussed comments made by Xbox Chief Strategy Officer Matthew Ball during an interview with Chris Dring of The Game Business. Now that the full interview is available, there are a few additional comments worth taking a closer look at.

Of course, all of these remarks were made before Bloomberg's reports of Xbox layoffs next month and Xbox's recent 100-day reset blog post. Even so, they help paint a clearer picture of the conversations taking place inside Xbox right now, so let's take a look at what Ball had to say.

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