The swish seafront hotels and freshly planted palms on the gleaming promenade might tempt any unwary holidaymaker to book in for Mallorca’s Calviá beach. But step out the back door and the resort is still firmly, as it is better known, Magaluf: boozed-up Britain in Spain, with cocktails by the pint.
Mallorca got most of the Balearics’ 3.5 million UK visitors last year: for some residents, far too many. The island has become emblematic of the most heated debate in travel: overtourism – and how to tackle it.
