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Evening Standard
Evening Standard
Entertainment
Lisa McLoughlin

'It feels weird': Sydney Sweeney faces backlash over American Eagle campaign

Sydney Sweeney American Eagle Euphoria

Sydney Sweeney’s latest ad campaign with American Eagle has sparked criticism online, with some accusing the brand of using messaging that echoes problematic language around eugenics.

The 27-year-old Euphoria star is the face of the denim retailer’s new campaign, which includes a limited-edition style called The Sydney Jean – a wide-leg fit created in collaboration with the actor.

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