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The Guardian - UK
The Guardian - UK
Lifestyle
Raphael Boyd

‘It feels like admin’: why are people falling out of love with dating apps?

Luke Brunning Bumble Hinge Tinder
Phone screen showing dating apps
Tinder had the biggest loss in users, with more than half a million abandoning the platform since May 2023. Bumble and Hinge lost 368,000 and 131,000 respectively. Photograph: Koshiro K/Alamy

About 1.4 million people in the UK have left the online dating scene in the past 12 months, but is that a sign that the apps don’t work or that people are turning away from dating altogether?

Ofcom’s 2024 Online Nation report shows that dating app use declined significantly between 2023 and 2024, with a drop of nearly 16% in the use of the top 10 most popular dating apps this year.

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