C’mon Abrdn, abndn the silly name, urged this column and many others when Standard Life Aberdeen decided to shorten its name to that of the granite city, just without three-quarters of the vowels. Now – four years and one chief executive later – the nonsense has been stopped. Aberdeen it is, albeit the group still can’t manage an upper case “A”.
“One of the easiest decisions I have ever had to make,” said its new boss, Jason Windsor, undoing the handiwork of his predecessor, Stphn Brd. One doesn’t doubt it.
