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The Guardian - UK
The Guardian - UK
Lifestyle
Chloe Mac Donnell

‘It cost £191 and I’ve made £1,000’: four women on the dresses making them a fortune

Hurr Andrew Fox By Rotation Rotate
Lydia with her green Rotate dress.
‘I was buying dresses that I never wore, so they would just sit in my wardrobe’ … Lydia Epangué. Photograph: Andrew Fox/The Guardian

A Burberry dress for £60? A Prada bag for £100? It sounds too good to be true but – thanks to the booming fashion rental market – designer pieces are no longer reserved for those with a six-figure salary.

Experts have dubbed it the “rental revolution”, with GlobalData forecasting that the UK rental apparel market will reach a value of £2.3bn by 2029. In the UK, the biggest players are the website Hurr and the app By Rotation. Both offer peer-to-peer lending, where people borrow clothes directly from one another, usually for a minimum period of three days.

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