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Ideal Home
Rebecca Knight

'It brings dramatic flair to any space' – Graham & Brown's colour of the year is the most delicious autumnal shade

Divine Damson red on the walls of a hallway with a wooden console table and two table lamps.

September is always a pivotal moment in the interiors calendar as paint brands announce their colours of the year, their predictions for next year's 'it' colour. Last night, Graham & Brown unveiled its 2026 Colour of the Year as Divine Damson, as a contender for the next big paint trend, alongside their Design of the Year, Eternal Weave.

Graham & Brown is best known as one of the best British homeware brands for digitally printed wallpaper, which is made in its factory in Lancashire. However, their paint range is sorely underrated, and it was the pick of Divine Damson, a rich and juicy red, as the colour of the year to accompany the 2026 wallpaper design that caught my attention.

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