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Foreign Policy
Foreign Policy
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Anchal Vohra, Anchal Vohra

Israel Is the Arab World’s New Soft Power

An Emirati man wears a protective mask with the flags of the United States, Israel, and the United Arab Emirates, on Aug. 31, 2020. NIR ELIAS/POOL/AFP via Getty Images

Shmuel Bar, a former Israeli intelligence officer, was pleasantly surprised when he received a WhatsApp call from Saudi Arabia. It was completely out of the blue, he said, and also an affirmation of the incremental progress Israel was making building ties with historically hostile Gulf countries.

Bar had served in Israeli intelligence for 30 years and later founded IntuView, a company that sifts through social media content for terrorism threats. Intelligence agencies and law enforcement bodies in Europe, the United States, and India were among his clients. Now, the Saudis were interested in hiring the Israeli data expert to help with its counterterrorism policies and more.

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