Israel Adesanya has said he's now unfazed by title belts and wins or losses, instead wanting to build his star to a similar level to Conor McGregor.
The Irishman became the first fighter in history to become a two-division UFC champion simultaneously back in 2016, and has maintained his status as the promotion's biggest star. Both he and Adesanya are stablemates in Audie Attar's Paradim Sports Management company, and are some of the highest paid athletes the sport has ever seen.
But Adesanya has been inspired in recent years by McGregor's ability to stay relevant, and earning major money, despite results not going his way. McGregor has won just once since 2016, but topped last year's highest earning athletes list and remained on the leaderboard this year despite having no fights due to injury.
