Few people are so skilled at navigating the blurred line between make-up and art as Isamaya Ffrench. The 36-year-old is acclaimed for creating whole worlds in her approach to make-up; using it as an instrument for transformation, disruption, or now, with her new core collection, a way to enhance what's already there.
Ffrench has had a storied career in the industry. While studying at university, she started face painting at children's parties. It was a slow eureka moment, which evolved into body painting male models for an i-D magazine editorial in 2011. In the years since, she has collaborated with and spearheaded the beauty arms of brands like Tom Ford, Junya Watanabe, Byredo Makeup, Off-White and Burberry, before launching her eponymous beauty line in 2022.
