It’s my fourth day staying at an Unplugged cabin in the great British countryside, and I can literally feel my wellbeing barometer rising. As birds chirp around me, nary an iPhone or human in sight, I realise that my skin has taken on a healthy, dewy flush that exceeds anything I've been able to achieve with expensive skincare. No, this glow has something to do with fresh air, going over my daily step count—and chiefly, I believe, from using a sauna consistently.
You've likely been touched by the great sauna boom of 2025. Once reserved for wellness obsessives and recovery-oriented gym goers, saunas have become an incredibly buzzy, community-oriented third space in London, where you can't bring your phone. Forget the pub, where pints are now averaging £6.50 a pop, all the coolest people you know are at the sauna (and they probably have tickets to the upcoming sober sauna raves coming to East London).
