For many Indian entrepreneurs, starting a business is as simple as having a good idea, or choosing a name and setting up a social media page. In the beginning, building a website may not be high on their priority list, as most of their time goes into finding customers and getting the business off the ground. In fact, GoDaddy’s Small Business Data Observatory found that creating a social media account was the most common promotional activity among surveyed Indian small businesses in their first three months.
As the business grows, however, its online presence often needs to grow with it, more so with the changing business dynamics with the advent of social media and artificial intelligence. While social media helps businesses reach customers, having a domain of their own gives them another way to stay connected. Choosing a domain that matches the business name can make it easier for customers to find the brand and remember it.
