
Founded in 2016, Yatsen Holding Limited (YSG) in Guangzhou, China, is a leading top color cosmetics brand in China in terms of retail sales value. Since its inception, the company has boosted its organic and inorganic growth, making it one of the top players in China's beauty market.
However, shares of YSG have plummeted 93.9% in price over the past year and 67.6% year-to-date.