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Dallas, Texas-based Southwest Airlines Co. (LUV) is a passenger airline company that provides scheduled air transportation services. Valued at a market cap of $16.1 billion, the company also provides in-flight entertainment and connectivity services, and a Rapid Rewards loyalty program that enables program members to earn points for dollars spent on Southwest base fares.
Shares of this leading airline holding company have underperformed the broader market over the past year. LUV has gained 14.4% over this time frame, while the broader S&P 500 Index ($SPX) has rallied nearly 16.6%. Moreover, in 2025, LUV stock is down 8%, compared to the SPX’s 7.8% rise on a YTD basis.