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Booking Holdings Inc. (BKNG), based in Norwalk, Connecticut, provides online and traditional travel and restaurant reservations and related services in the United States and internationally. With a market cap of $173.5 billion, he company operates Booking.com, which offers online accommodation reservations, and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, and rental car reservation services.
BKNG shares have outpaced the broader market over the past year, surging 42.1% compared to the S&P 500 Index’s ($SPX) 10.1% surge. Moreover, in 2025, the stock has climbed 7.3%, outpacing the SPX’s 1.3% decline.