
Scroll through wellness accounts on social media and you’ll quickly spot the trend: posts and Reels urging you to be the healthiest, most productive version of yourself. Wake up at dawn, squeeze in a workout, meditate, journal and more.
This drive to pack in health habits and become the most optimised version of ourselves has now been packaged into TikTok’s latest self-improvement obsession: the ‘lock in,’ a seasonal challenge that went viral earlier this month.