Advertising sometimes makes some bold claims, if not to say that it can be altogether misleading. Some brands attempt to excuse themselves with rather pitiful disclaimers, and shoppers in Australia are spotting what may be one of the most flagrant cases.
People have long known Chemist Warehouse as 'Australia's cheapest chemist'. That's what the tagline says on its website and storefronts. Or does it? On social media, people are noticing that if you dig out your binoculars (or one of the best camera phones with a good zoom), there's a tiny detail that changes everything.
