Is this the most honest piece of advertising ever made?

A man in a leather jacket stands before the red "PAIN" claw machine, reaching for the joystick to attempt to grab the designer handbag inside.

There's a claw machine sitting in Moco Museum in London right now, and inside it hangs an authentic Hermès Birkin bag worth over £10,000. You're invited to play. Interested? Well, who wouldn't be?

There's just one problem. You will not win. The game is, by the creators' own cheerful admission, completely and utterly rigged.