We've seen plenty of incredible movie poster designs over the last decade, proving that Hollywood doesn't have to resort to the stereotypical 'floating head' favoured by the likes of Marvel. But the most ingenious piece of poster design might still be this cheeky example from back in 2015, which is doing the rounds online once again.
Legend, the Tom Hardy-led biopic of the notorious Kray twins, received mixed reviews. Amongst the four-and-five-star write ups were a bunch of two-star dismissals – but the studio found a pretty ingenious way to use one of the latter to its advantage. (Looking for more inspiration? Check out the best print ads of all time.)
