It's been an eventful few days for Apple fans, with the company announcing new iPhones, iPads and, of course, the fun (and cheap[ish]) new MacBook Neo. But as well as new products, the brand has also given us a bunch of fresh ads. And the marketing for the MacBook Neo features a new mascot who's already, it seems, becoming a fan favourite.Unofficially dubbed 'Lil' Finder Guy', the tiny anthropomorphised character is essentially the Finder icon with a body. So far he's appeared on a TikTok livestream and a carousel ad both advertising the MacBook Neo. But there's a theory going round that the cute character could soon step into the spotlight in a much bigger way.
He’s just a bebeh pic.twitter.com/JdN0hfq2NqMarch 5, 2026
