‘The format of the future,” says Mikey Shulman, “is music you play with, not just play.” As the CEO and co-founder of the generative AI music company Suno, Shulman currently finds himself in the exhilarating if perhaps unenviable position of being simultaneously regarded as the architect of music’s future – and its executioner.
Suno, which was founded just over two years ago, allows users to create entire songs with just a few text prompts. At the moment, you can’t prompt it with the name of a specific pop star, but asking for “stadium-level confessional pop-country” that “references past relationships” or “public rivalries” might get you a Taylor Swift-style song or thereabouts.
